What Sells Now
The Modeller Replaced the Stack — Here Is When
Amp modellers didn't win a debate. They won the tour bus.
Section 2 of five
What Sells Now
The products that reshaped the floor — modellers, interfaces, microphones, controllers, and the used-market bubble.
eight pieces · every section-
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What Sells NowThe SM7B Was a Broadcast Microphone Until Podcasters Made It a Product
A studio workhorse spent decades in radio booths and on "Thriller." Then a photograph of Joe Rogan's desk changed its sales trajectory permanently.
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What Sells NowWhy the Scarlett 2i2 Became the Default Interface
The Focusrite Scarlett 2i2 did not win the entry-level interface market by accident — it won it by being consistently correct at every revision.
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What Sells NowEurorack's Growth and the Module Economy
Traces the Eurorack format's expansion from its Doepfer A-100 origins (1995) to a module ecosystem spanning thousands of manufacturers, using ModularGrid registration data and Schneiders Büro sales commentary.
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What Sells NowThe Used Synth Bubble: What Went Up and What Came Back Down
Reverb's sold-listings data tells a clean story: pandemic-era demand inflated vintage synth prices into territory that reissues and clones have since largely corrected.
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What Sells NowRoland Cloud and What an Instrument Subscription Actually Sells
Access, not ownership — and the Roland Cloud model makes that distinction structural.
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What Sells NowBehringer's Clone Programme and the Argument It Will Not Settle
Uli Behringer's Music Tribe has built a catalogue of hardware replicas that are, by and large, legal — and that fact alone does not end the conversation.
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What Sells NowDante Quietly Rewired the Live Sound Rack
The analogue multicore is not dead, but the touring engineer who ordered one without thinking is now the exception.
The other sections
Section 1
The Trade
What happened to the market — the filings, the acquisitions, the channels that replaced the shop floor.
Section 3Materials and Rules
CITES listings, timber shortages, the Lacey Act, and what the industry started building from instead.
Section 4Working Order
What a technician does — fret work, valve biasing, capstan wear, humidity, the right-to-repair argument.
Section 5The Long Objects
The instruments and tools that arrived, settled, and never really left — their origins, their run, their record.